GROW (Get Rich Opportunity of the Week): Uganda’s Farmers Reaching for Global Markets.
November 13, 2005 6 Comments
Andrew Rugasira, CEO of Rwenzori Coffee Company, which exports coffee to Waitrose UK under the “Good African coffee” brand.
Says Mr Rugasira:
“As an African entrepreneur, I am not looking for handouts that I have not earned. I only want the same opportunities that British entrepreneurs coming to Africa have access to. We went to the same schools and universities, and in the global community we are all looking for the same things: markets and equal opportunities to exploit them.
Many Africans are condemned from birth to a future of poverty, disease and premature death. In addition to this, the prevailing perception of Africans and their capabilities never transcends the confines of their so-called limitations. You are poor because you are poor. While poverty is an undeniable part of the African reality, it is only part of it.
There is another side to the continent. For this we must go beyond the gloom and doom and see Africa as a land of opportunity and hope. I do not know of any Africans who wake up in the morning saying: “Today I am going to engage in ‘poverty reduction’!” This phrase, beloved by the international community, has no place in the vocabulary of the African citizen engaged in the everyday struggle to survive.
It is wealth creation that links the African struggle of yesterday, today and tomorrow. To understand this we must remove the blinkers and see an Africa beyond kleptocracy and Kalashnikovs.” More here and here. (A reporter visits the operation.)