GROW (Get Rich Opportunity of the Week): Uganda’s Farmers Reaching for Global Markets.

Andrew Rugasira, CEO of Rwenzori Coffee Company, which exports coffee to Waitrose UK under the “Good African coffee” brand.

Says Mr Rugasira:

“As an African entrepreneur, I am not looking for handouts that I have not earned. I only want the same opportunities that British entrepreneurs coming to Africa have access to. We went to the same schools and universities, and in the global community we are all looking for the same things: markets and equal opportunities to exploit them.

Many Africans are condemned from birth to a future of poverty, disease and premature death. In addition to this, the prevailing perception of Africans and their capabilities never transcends the confines of their so-called limitations. You are poor because you are poor. While poverty is an undeniable part of the African reality, it is only part of it.

There is another side to the continent. For this we must go beyond the gloom and doom and see Africa as a land of opportunity and hope. I do not know of any Africans who wake up in the morning saying: “Today I am going to engage in ‘poverty reduction’!” This phrase, beloved by the international community, has no place in the vocabulary of the African citizen engaged in the everyday struggle to survive.

It is wealth creation that links the African struggle of yesterday, today and tomorrow. To understand this we must remove the blinkers and see an Africa beyond kleptocracy and Kalashnikovs.” More here and here. (A reporter visits the operation.)


About bulletsandhoney
I read my first book when I was three, then my second one a few weeks later. It has carried on this way for decades with only temporary distractions of eating, fighting, loving, heartbreak and other such irrelevant biographical details.

6 Responses to GROW (Get Rich Opportunity of the Week): Uganda’s Farmers Reaching for Global Markets.

  1. stonelifter says:

    and he is right,if it were a true free market economy every company regardless of where they are would be allowed to freely try and sell their goods and the customer would decide if the wanted the product or not. but as we know the “capitalist” countries are very protection oriented.tarrifs and other such things have no place in a free market,companies should survive or fail by their own merit,not hide behind their own goverments.

  2. MMK says:

    Hi Stonelifter. Long time! Thanks for your comment. But it is also true that while the industrialised countries are protectionist, the poorer ones are more so among each other. Internally too, trade is blocked by a variety of bureacracy and over centralisation. How have you been though?

  3. stonelifter says:

    hello martin,i am fine,,passed my first year final exam whilst massively ill so there was a big sigh of might be interested in this sight,some good essays and here is another article on saving africa with the power of fame enjoy

  4. MMK says:

    Thanks for the sites stonelifter. Congratulations on your exam results; I hope you have recovered from your illness.

  5. Anonymous says:

    I am an avid reader of your Blog. I like the GROW project and was quite inspired by Rugasira’s work. Keep on with the POSITIVE theme.

  6. Shiroh says:

    This is a brilliant article particularly the fact that we Africans have learned to live with proverty we just don’t know better life and that is it.

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