Ex Africa semper aliquid novi; buy an African farmer a chicken or a goat
January 14, 2006 20 Comments
There is always something new out of Africa. The latest being the website lastminute.com offering you, its customer, a chance to ‘buy a sheep, a goat or some chickens from FARM AFRICA.’ (I quote directly off their website) As you make last ditch vacation plans, you may also have a last minute change of heart about the dollar-a-day continent.
Imagine how good you will feel when you add a good deed to your vacation. ‘Not only will you be helping a worthy cause like poor African farmers or abandoned kitties (emphasis mine), but your lucky recipient will receive a gift pack with information about the charity and a unique gift to open on their special day.’
But lastminute.com does more than rouse your conscience, it desires to empower you. ‘So you’re not Gordon Brown and you can’t cancel the debt of the Third World. But with lastminute.com and FARM FRIENDS you have the chance to do something amazing, just by buying a gift for a friend (or even for yourself). You can choose a sheep, a goat or a brood of chickens. Of course, they won’t be delivered to you or the person you’re buying the gift for. Instead, they’ll get a really cute model of the chosen animal, while Farm Africa will give the real animal to a poor African farmer, who is struggling to feed his family. Just a few pounds buys the greatest gift of all – a happier, healthier future. A goat, for example, provides milk to fight-off malnutrition and any excess can be sold to pay for medicine or schoolbooks.’
Remember it is not just the right thing to do, it is also fun and educational. Or to let lastminute.com express it more accurately, ‘it’s a unique and fun present that also helps an African farmer feed his children. When you buy an animal, the recipient receives a FARM FRIENDS pack including a miniature sheep, goat or chicken, more information on how the real animals are helping poor farmers in Africa and most importantly, the knowledge that you are making a huge difference for someone in need.’
Out of Africa there is always something new and that never ages no matter how often it is repeated.